EcoClick is a stock photography platform putting most of the proceeds towards fighting for climate justice worldwide. Their mission is to raise awareness and educate others on the climate crisis, leading to actionable change. They do this by empowering the world’s most talented photographers to use their passion for good, one capture at a time.
To showcase EcoClick’s unique value and market positioning, I created a bold brand identity by choosing an earth icon symbolizing the ecological focus to best capture the brand in a logo mark. I paired it with an encompassing circular shape resembling a camera lens’s opening and closing. The vibrant colors help bring life to the brand while amplifying the importance of the climate crisis, which ultimately encourages customers and advocates to share branded-related content on their social media. In turn, the brand gains trust through brand constancy while expanding its reach and mission impact.
Logo
Website Homepage
Branded T-Shirt
Website Layout
Branded Water Bottle
Social Media Posts (Instagram)