A few high-profile projects came my way while working at McKesson; the corporate profile sheet telling the overarching brand story, the 2015 annual report that visually portrayed global success, and the streamlined brand guidelines, which was a collaborative effort to reduce the original brand guidelines in half making it more digestible for the reader.
As part of the enterprise brand team, we lead a company-wide project called the Visual Articulation Expansion Project. This phase approach series was executed over the course of a year and explored creative ways to expand the brand. One of the phases focused on creating brand infographics that both communicators, as well as fellow designers could use for their design needs. After market research, we created two version templates; one in PowerPoint, which was completely editable, and one in Adobe Illustrator. You know you have accomplished what you’ve set out to do when the employee enterprise response is overwhelmingly positive.
Corporate Profile Sheet (cover)
Corporate Profile Sheet
Annual Report (cover)
Annual Report
Brand Guidelines
Brand Infographic Adobe Illustrator Template
Brand Infographic PowerPoint Template
Brand Infographic PowerPoint Slides