Nesty is the home of electronic medical records for patients and care providers. The modern, user-friendly healthcare software and mobile app is the easiest way to manage an individual’s health data regardless of where care was given. Their technology benefits the patient by allowing doctors to coordinate their care better, helps them get more informed care, and supports them in an emergency.
I created a clean, heartfelt brand identity that showcases Nesty’s stand-out position in the marketplace. The idea behind the logo combines a heart, a bird’s nest, and a person holding out their arms to hug, creating a very empathetic brand. These three elements make up the logo icon and represent the safety a home provides. One can feel at ease knowing their medical records are secure and protected 24/7. The overall creative is modern and inviting and influenced by minimalistic Scandinavian design. Through storytelling, humanizing the brand brings it to life, attracting generation Y and Z to use the mobile app and encouraging them to teach older generations just how easy it is to use. For healthcare providers, the robust yet straightforward UX design helps them to navigate the software in record time, providing a stress-free experience that lightens their daily workload and allows them to do what they do best; serve their patients.
Logo
Website & Mobile App
Digital Advertisement
Branded Stationary
Billboard Posters
Social Media Post (Instagram)